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You know what's kinda sad... Is that I wasn't thinking about sales when I wrote the post... But after I was like... Doh! I wondered if I had missed an opportuni
by saddington 12y ago
You know what's kinda sad... Is that I wasn't thinking about sales when I wrote the post... But after I was like... Doh! I wondered if I had missed an opportunity.
But your perspective is a really healthy one. Publicity is good.
- eli 12y agoThis is the basic idea of a branding campaign. Lexus buys ads on the web where their target demographic hangs out just so people get used to seeing the logo next to things they enjoy. They don't really expect anyone to click on the banner let alone click on the banner and immediately buy a car.
- saddington 12y agoI read a report once via a big university (I.e. Harvard, Stanford), that spend like this is to remind current customers of the value of their investment, NOT to get new ones...!