4 ms·
2 bits of feedback on your home page: - you don't state on the page what your product is. Ok, it's "Deeply carved and finished by hand", "a custom work of art"
by cocoflunchy 12y ago
2 bits of feedback on your home page:
- you don't state on the page what your product is. Ok, it's "Deeply carved and finished by hand", "a custom work of art" and "A personal gift that leaves a lasting impression", but what is it? You need a big statement upfront that says "Pinegram lets you design and send a beautiful engraved wood postcard" or something (I'm not a copywriter). It was easier for me because your HN post is actually very descriptive.
- I was about to dismiss the product because I didn't like the shape of the board on the homepage (http://i.imgur.com/JSX4TG8.jpg http://i.imgur.com/JSX4TG8.jpg), and it's only when scrolling back up and seeing the heart shaped one that I understood that you had different shapes available. You might want to do something about that, maybe use 2/3 different shapes in that options list.
- Jack000 12y agoIt's pretty much a wooden plaque, but that doesn't sound very enticing so I was trying to frame it more as a greeting card type of product. You're right though, it definitely needs a more literal description right up front.
- onion2k 12y agoYou're right though, it definitely needs a more literal description right up front. You've had one piece of feedback that confirms what you believe. That doesn't make it right. This is exactly why we do split testing (A/B tests). At the very least, if you do change it, make sure you note when you changed it, what you did and why you did it, so you can see how it impacts sales.
- Sanddancer 12y agoI'd argue wooden greeting card would be more enticing and interesting. Plaque makers are a dime a dozen, but advertising it as a custom hardwood greeting card will help you stand out.