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Saturation and people are satisfied with what they have. Take my mother-in-law (please) for example. She does _everything_ on her iPad. Banking, email, surfing

Saturation and people are satisfied with what they have. Take my mother-in-law (please) for example. She does _everything_ on her iPad. Banking, email, surfing the web. She literally (yes, literally) hasn't touched her desktop computer in years. But, she's still only on an iPad 2. She'll run that into the ground before she'll get another. She loves it, but isn't on any "upgrade cycle", the same for many people. Now, it would be different if iPad sales were down 18%, yet Android or Windows tablet sales were rising to fill in that gap. As it is, _all_ tablet sales are down.

aetherson 12y ago
Yes, clearly a factor in the tablet sales slowdown is: Frequent computer users do not feel comfortable replacing their laptops with tablets. They bring their laptops with them. And then they say, "Do I really want to tote around a tablet as well?" The answer is no, their tablets languish at home, and they don't upgrade. Very casual computer users may largely or entirely replace their computers with tablets... but they're very casual users. They don't want to be on an upgrade treadmill, and their needs are modest. An old tablet works fine.
- Derbasti 12y ago
  When I go on a trip, I always take my tablet instead of laptop, just because its smaller and I won't be tempted to work. My tablet can't replace my laptop at all, but it's a great device for traveling, reading, and watching videos.
raverbashing 12y ago
Exactly Whoever wanted an iPad pretty much got one already. That void is filled. It's not selling as much as in the beginning, but of course, there are apps being bought, people get the new model (or have their iPad die on them - yep, saw it happen)
monsterix 12y ago
Besides I think iPad was something that Jobs envisioned when he was alive. He wanted, seriously wanted, to disrupt the education space with it. That's an important reason why he did not want porn to be easily available on the device [1] and why they had a large book-sized screen and not a mini to start with [2]. I think Jobs had a razor sharp focus back then. After his demise, from what it seems, Tim Cook never felt for the iPad the same way as Jobs did. Tim is far more profit-centered than Jobs, and Apple's performance numbers lately speak for it. Unlike Steve, Tim Cook doesn't seem like a visionary either. He doesn't appear to have that urge of bringing change into the world. He isn't of the type who has ability to bring that element of movement into his products. I could be wrong but it seems so. For example, he is unable to see the difference between the idea of revolutionizing education space and the idea of letting out a fashion accessory that competes well with swiss watches! I mean you get the point, right? [1] http://www.imore.com/steve-jobs-ipad-freedom-porn http://www.imore.com/steve-jobs-ipad-freedom-porn [2] http://allthingsd.com/20120705/the-7-inch-ipads-biggest-critic-steve-jobs/ http://allthingsd.com/20120705/the-7-inch-ipads-biggest-crit...
- throwaway800 12y ago
  Little known fact: the lack of copy/paste in original iPhone OS was a nod to anti-plagiarism and also an attempt to disrupt the education space
  - chetanahuja 12y ago
    Honestly can't tell if sarcastic or serious.
comeonnow 12y ago
In a way I'm in a pretty similar situation. I have a desktop for my day job, and an iPad mini 1 (1st gen) for evening browsing (so that I don't get sucked into work if I use the desktop machine). There's been 3 updates to the iPad mini since mine, and felt zero need to upgrade. I'm very happy with my ipad, and most certaintly don't think it's meh, it's just apart of my evening cycle that I don't even think about any more.

aetherson 12y ago

Yes, clearly a factor in the tablet sales slowdown is: Frequent computer users do not feel comfortable replacing their laptops with tablets. They bring their laptops with them. And then they say, "Do I really want to tote around a tablet as well?" The answer is no, their tablets languish at home, and they don't upgrade. Very casual computer users may largely or entirely replace their computers with tablets... but they're very casual users. They don't want to be on an upgrade treadmill, and their needs are modest. An old tablet works fine.

Derbasti 12y ago
When I go on a trip, I always take my tablet instead of laptop, just because its smaller and I won't be tempted to work. My tablet can't replace my laptop at all, but it's a great device for traveling, reading, and watching videos.

raverbashing 12y ago

Exactly Whoever wanted an iPad pretty much got one already. That void is filled. It's not selling as much as in the beginning, but of course, there are apps being bought, people get the new model (or have their iPad die on them - yep, saw it happen)

monsterix 12y ago

Besides I think iPad was something that Jobs envisioned when he was alive. He wanted, seriously wanted, to disrupt the education space with it. That's an important reason why he did not want porn to be easily available on the device [1] and why they had a large book-sized screen and not a mini to start with [2]. I think Jobs had a razor sharp focus back then. After his demise, from what it seems, Tim Cook never felt for the iPad the same way as Jobs did. Tim is far more profit-centered than Jobs, and Apple's performance numbers lately speak for it. Unlike Steve, Tim Cook doesn't seem like a visionary either. He doesn't appear to have that urge of bringing change into the world. He isn't of the type who has ability to bring that element of movement into his products. I could be wrong but it seems so. For example, he is unable to see the difference between the idea of revolutionizing education space and the idea of letting out a fashion accessory that competes well with swiss watches! I mean you get the point, right? [1] http://www.imore.com/steve-jobs-ipad-freedom-porn http://www.imore.com/steve-jobs-ipad-freedom-porn [2] http://allthingsd.com/20120705/the-7-inch-ipads-biggest-critic-steve-jobs/ http://allthingsd.com/20120705/the-7-inch-ipads-biggest-crit...

throwaway800 12y ago
Little known fact: the lack of copy/paste in original iPhone OS was a nod to anti-plagiarism and also an attempt to disrupt the education space
- chetanahuja 12y ago
  Honestly can't tell if sarcastic or serious.

comeonnow 12y ago

In a way I'm in a pretty similar situation. I have a desktop for my day job, and an iPad mini 1 (1st gen) for evening browsing (so that I don't get sucked into work if I use the desktop machine). There's been 3 updates to the iPad mini since mine, and felt zero need to upgrade. I'm very happy with my ipad, and most certaintly don't think it's meh, it's just apart of my evening cycle that I don't even think about any more.