Agreed with the interpretation of the OP's article and agree with the general sentiment of building something that's perfect on the backend while ignoring the n

Agreed with the interpretation of the OP's article and agree with the general sentiment of building something that's perfect on the backend while ignoring the need to get customers is just wrong. That said, for anyone reading this, only a sith deals in absolutes and I'd like to share my experience of working with two companies that thought it was fine for tech to take a back seat and for customers to be the driving point. The first company was an erp company. They still run on fox pro. Yes. Fox pro. They've built a relatively feature stable foundation which they can keep selling to customers. Great right? Customers clearly don't care about the tech running in the background. If you are in there just for the money that works I guess. And that was the problem of customers over tech approach. The UIs were shoddy. There were bugs. The UX ended up making users go through frustrating processes to complete tasks. Report generation was slow. There was a mountain or two of technical debt in the code base that had no tests. And while the money kept rolling in, it felt wrong to keep pushing the product when it wasn't something we ourselves couldn't fall in love with. The second example is an ecommerce company that I worked at that kept pushing ahead with feature after feature on one tight deadline to a tighter deadline right after. The result was a system that eventually started seeing >10 second load times. We also had a process where customers would come and pay us offline (online payments are still in early days where I am) and the system would slow down heavily during peak hours. But again, the customers were coming so my personal feelings on long load times and long wait times was just nonsense right? Again. Money or love? Which comes first? At this point I need to say that my personal choice is love first. If making money means I have to sacrifice the love for the experience I'd rather not do it at all. This is just the other side of the coin of going (IMO) deep into the mantra of 'customers don't care about tech'. Ultimately this is just my opinion. I thought it would be worth sharing. Cheers :)