Does Apple care about beating crappy Samsungs in market share? Probably not. There will always be a market for low end/ cheap/ burner phones. There's little roo

Does Apple care about beating crappy Samsungs in market share? Probably not. There will always be a market for low end/ cheap/ burner phones. There's little room for margins, and those customers don't buy into the ecosystem as much. Comparing ecosystem revenue per user, Apple's doing fine. They sell a top-end phone to people that will pay a premium, and continue to buy apps and media. It's kind of like telling BMW that they need to compete with Kia. Sure, more market share would be nice, but it's not necessary. If iPhone's are seen as a luxury item/ status symbol, then there's little advertising needed. Plus, Apple could still sell iPhone 4s and 5s to compete with lower end. (I think)