Definitely keep going, even if they seem better than you. Sometimes a VC track startup implodes fast while the turtle gets the prize. Things change quite a bi

Definitely keep going, even if they seem better than you. Sometimes a VC track startup implodes fast while the turtle gets the prize. Things change quite a bit over time, in my experience. What you have gained is free market research. Since they have funding, they are going to be fairly public about how they progress. Look at what they do, consider why they did it and weigh the responses. DON'T shy away from things that they are doing - if they had a great idea you didn't think of, TAKE IT. If they have the same idea, don't change it, look at their results and see if it can be improved. Otherwise, keep it the same. You have the advantage of being reactive. Let them spend money and effort validating, you can focus more on executing.