I was listening to a podcast the other day where the presenter asked their listeners if anyone hadn't heard of the ridiculously successful Serial podcast - he w

I was listening to a podcast the other day where the presenter asked their listeners if anyone hadn't heard of the ridiculously successful Serial podcast - he was bombarded with responses! Unless you're Microsoft or Google, there are always audiences in your niche who haven't even heard of the other guys. I encounter this all the time in my own business. So unless your business was something specific like creating a scheduling system for vetinary surgeons based in Utah, you've just had your business idea partially validated and you still have a huge audience who are not yet your customers. Be agile, outinnovate your competition, and use all the advantages you have. There's room for both of you.