It does read a bit like an advertisement, but I must admit that if I would write an article about Slack it might 'sound' similar. For me, Slack has a quality s

It does read a bit like an advertisement, but I must admit that if I would write an article about Slack it might 'sound' similar. For me, Slack has a quality similar to Trello and a few other products and devices I have: I 'enjoy' using it so much (and I'm not using that word lightly) that it makes me actively 'market' it despite the fact that I have no stake in Slack's success other than being able to use it with more clients/teams/friends. It's like finally I can use IRC with non-techies. I truly think that's a testament to the quality of the product, because I haven't read many articles or advertorials about Slack. I just started using it and started convincing everyone around me to use it. that said, if the intent of the article was journalism, toning it down would've probably still been a good idea.