4 ms·
> Surely relying on ad revenue from people redirected from search engine results is the short-sighted strategy? What's the long-sighted alternative? > It make
by jfoster 12y ago
> Surely relying on ad revenue from people redirected from search engine results is the short-sighted strategy?
What's the long-sighted alternative?
> It makes your revenue stream rely on the whims of uninterested third-parties.
Involvement with search engines makes your traffic rely on the whims of uninterested third-parties. Ad networks will predictably go wherever the users are. Search engines are rather unpredictable.
- bryanlarsen 12y ago"What's the long-sighted alternative?" StackOverflow's primary income source is Stack Overflow Careers.
- mooreds 12y agoYes. That's why they took more investment this year: http://joelonsoftware.com/items/2015/01/20.html http://joelonsoftware.com/items/2015/01/20.html
- jfoster 12y agoIf they let Google cut off their supply of eyeballs, Careers isn't going to do too well, either, though. Google is adding a tall hurdle to the front of their user-onboarding funnel. It's a fair point that ads are not the best way for them to monetize, but practically any other form of monetization also involves getting users from a search engine onto their site.
- chriswarbo 12y ago> Involvement with search engines makes your traffic rely on the whims of uninterested third-parties. That might be the case, but I was interested in revenue, not traffic.