I started seeing this feature a few weeks ago, and I love it. They even bold exactly the segment of the answer you're interested in. Amazing stuff. I basically

I started seeing this feature a few weeks ago, and I love it. They even bold exactly the segment of the answer you're interested in. Amazing stuff. I basically treat it like any other link in Google that just happens to have the text I want formatted differently than other links. In most cases I end up clicking the link anyway to verify the context is correct. VERY FRICKIN' COOL.