> 1) this is a writing app /with no support for paragraph breaks/. That is unbelievable to me. Nobody who writes for a living can use an app that shows all of y

> 1) this is a writing app /with no support for paragraph breaks/. That is unbelievable to me. Nobody who writes for a living can use an app that shows all of your text to you as a really large single block with no horizontal breaks between paragraphs. How? Why? Not only am I stupified by this, but I also am dumbfounded at all of these 5-star reviews that don't mention it or any of the other show-stoppper flaws I pointed out within the first 20 mins of use. Are people reviewing an app that they've not actually used? Possibly, but then that would be a bunch of people with a lot of money :) > 2) The price. $30 is a lot of money, and yeah you can try to convince Apple's customer support to give you a refund, but we both know nobody does that. Is $30 really that much if it delivers value? Desk is meant to make blogging simple. It's definitely hard to argue if you buy the app, hate it, and don't use it. At that level, a price point of $5 or $10 would still be much more expensive than what you got from it. But for people who actually use the product, how long will it be before they extract the $30 of value (ok, this is a simplified view, there is non trivial effort for learning the product.) from the product to have made it a good investment? Whether it is time saved, or increased quality of output, I'd argue not much time at all. Another thing to note is that the article points out that the number of returns for Desk is small but non trivial (~2.6% of revenue), so people do in fact do that. This is consistent with my own experiences (about 4%).