You are doing them a great service. You are self-selecting as someone who's not going to click on ads at all, and don't waste their resources. I end up using th

You are doing them a great service. You are self-selecting as someone who's not going to click on ads at all, and don't waste their resources. I end up using the site and either ignoring or blocking the ads. In fact, I wonder if putting up a giant popup right as you first enter the site is a good way to make more money by only having visitors that don't mind ads.