I also read this as one of the most important points in the article. I wonder if requiring insurance companies to accept all customers, regardless of risk or p

I also read this as one of the most important points in the article. I wonder if requiring insurance companies to accept all customers, regardless of risk or pre-existing conditions, would create incentives for insurers to promote more preventative care. Since customers could still switch providers, insurers wouldn't know whether or not they'd be holding the short straw when the customer gets sick in 10 years, but that wouldn't matter since they'd have the same chance as any other insurer of 'reap[ing] the cost-saving benefits' of their own preventative care.