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Thanks, good links but you don't demonstrate (though I presume in your case its the case, otherwise you made a poor decision) to what extent you lose clicks by

by corin_ 12y ago

Thanks, good links but you don't demonstrate (though I presume in your case its the case, otherwise you made a poor decision) to what extent you lose clicks by stopping vs. the money you waste by bidding on your brand.

rfergie 12y ago
Can't remember the exact figures any more, but for the first example (where we did stop brand) it was something like for every £1 spent on brand AdWords generated £3 from brand queries (organic + PPC). At this ROI the money could be better spent in other channels. But as you can read in the post there were unforeseen consequences which I can go into more detail on this if you email me. I've also seen it where £1 spent on brand generated £18 in incremental revenue so in this case it was worth keeping on.