Lately I find that if I am shopping for something through google, I do click on relevant ads (often for a listing on ebay, amazon or flipkart), along with other

Lately I find that if I am shopping for something through google, I do click on relevant ads (often for a listing on ebay, amazon or flipkart), along with other standard search results. Of recent, I have been finding that the ads being shown are sometimes more relevant than the actual search results. (Ad targeting getting better or google making search results worse?). Maybe e-commerce websites are more efficient in India?(India is going through a e-commerce boom right now) On the other hand, I rarely if ever click on site and blog ads (that make it through Noscript). Guess that is why Google has the most ad revenue on the internet (even though facebook arguably has more user data and people spend more time on it on average).