I'm also happy to pay a site for content, but I have to point out that we all pay for both the ads and content. When you pay directly you cut out a layer of mi

I'm also happy to pay a site for content, but I have to point out that we all pay for both the ads and content. When you pay directly you cut out a layer of middlemen (the ad company / broker) so I see subscription-based sites as more efficient than ad-supported ones.