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"I have a sneaking suspicion that certain groups of people are just much less susceptible to ads." Especially a demographic that is more likely to use ad block

• Alupis 12y ago
  > Especially a demographic that is more likely to use ad blocking browser plugins. I don't think it's just that. It's a demographic that is largely responsible for running ads on various platforms (websites, apps, etc). This same demographic will inherently understand ads, how they work, how they are usually not what you are looking for, what types of manipulations are involved, etc. I never click on any ads either, although I don't employ any ad-block programs (so I suppose if a site is getting paid for impressions rather than clicks, then they are monetizing in some small way off my traffic). It's not that I despise ads, like some folks are mentioning. I've just come to tune them out; I don't even really notice them on sites I visit anymore. At the office, however, a large part of my dayjob is invested in learning how to best position ad content, and re-target users to entice them into making purchases. Ads are a necessity. A significant portion of the online-population does not employ the same product search capabilities as the folks here on HN -- and because of this we've found ads are a major driver of traffic to ecommerce websites... I don't see them going away any time soon.