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What worries me with 'growth over revenue' is that they are presented as a tradeoff. The implication is that they are essentially operating a loss leader to tra
by alexandros 17y ago
What worries me with 'growth over revenue' is that they are presented as a tradeoff. The implication is that they are essentially operating a loss leader to trap users in and then they will degrade the free produt to extract revenues. As a twitter user, this makes me look to the exits.
- jeremymcanally 17y agoBut for a service that's 100% social (i.e., they offer little to no value without the content that their users offer), it's very very difficult to put revenue on the same level or above growth. The growth is essential to gaining the momentum required to monetize a social service like that. I don't think you have to degrade a product when adding premium features. For example, I'd pay a few bucks to have lists or user groups in my stream. But adding that feature at a pay level doesn't degrade the service I already have. I really think Twitter is smart enough to avoid degrading the service while adding value. They've done well with that so far, at least.