Absolutely and I am not saying that going after them isn't the correct strategy sometimes, but you should always be aware of your balance between these two pole

Absolutely and I am not saying that going after them isn't the correct strategy sometimes, but you should always be aware of your balance between these two poles. All I'm trying to convey is that you shouldn't assume that they represent your average customer. Think of the difference between an iPhone and a Treo or BlackBerry, iPhone was made for the general user who never owned a smartphone in his life, the Treos & BlackBerries are designed for the power-user/taste-maker.