I don't see much difference between jewelry and any other business that's been disrupted by Internet commerce. Except maybe women have a stronger place in socie

I don't see much difference between jewelry and any other business that's been disrupted by Internet commerce. Except maybe women have a stronger place in society now and they care less about jewelry for their self worth (pure conjecture)? One jeweler interviewed for this article is surprised people would go online and buy diamonds site unseen from Blue Nile. Having just done this dance myself, walking around the diamond district LA (and getting referrals from friends) I would not trust most of the jewelers there further than I could throw them. I would be more inclined to trust publicly traded Blue Nile that I was getting what I paid for.