Sun Tzu talked about this 2500 years ago in the Art of War: """ What the ancients called a clever fighter is one who not only wins, but excels in winning with

Sun Tzu talked about this 2500 years ago in the Art of War: """ What the ancients called a clever fighter is one who not only wins, but excels in winning with ease. Hence his victories bring him neither reputation for wisdom nor credit for courage. """