I hit this on HN a couple of years ago: http://www.90percentofeverything.com/2010/12/16/adding-delays-to-increase-perceived-value-does-it-work/ http://www.90pe

I hit this on HN a couple of years ago: http://www.90percentofeverything.com/2010/12/16/adding-delays-to-increase-perceived-value-does-it-work/ http://www.90percentofeverything.com/2010/12/16/adding-delay... I also wrote about it. It's real. Many customers are not happy if you make it seem too easy.