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If anyone is interested in a start-up[1] that works with beer, shoot me an email[2]! My company builds flavor profiling and quality control tools for craft beve
by JasonCEC 12y ago
If anyone is interested in a start-up[1] that works with beer, shoot me an email[2]! My company builds flavor profiling and quality control tools for craft beverage producers using machine learning, sensory science, and analytical chemistry.
[1] www.gastrograph.com
[2] JasonCEC [at] gastrograph [dot] com
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I believe that the growth in artisan firms is part of the trend towards affordable luxury goods, where individuals who find products that better match their preferences at nearly the same cost (not price^), become brand or product loyalists - they'll continue purchasing and consuming that product until it fails them (quality control) or their preferences change (which happens quite often, usually as a result of experience - we build flavor profiling tools to track and re-target these individuals).
^ example: the average craft beer may cost ~2x as much as Bud or Natural Light, but contains >2x alcohol by volume.
- showerst 12y agoMinor nitpick that doesn't dispute your point: Bud is 5% abv and Natural Light is 4.2. Most craft beers aren't rocking 8+% alcohol, unless you're a big fan of imperial stouts and skullsplitter =).
- Rapzid 12y agoThose alcohol contents are quite reasonable for the NZ craft beer scene. If you look at Garage project, recently named NZ's best brewery in certain circles(and I can attest they are fantastic), the 7-8% range is well represented: http://garageproject.co.nz/ http://garageproject.co.nz/ .