The depressing truth I find in all of this is that often, seemingly irrelevant viewpoints seem to trump actual issues that are actually under the control of the

The depressing truth I find in all of this is that often, seemingly irrelevant viewpoints seem to trump actual issues that are actually under the control of the individuals concerned. Gay marriage is an extremely important issue. No doubt. But the CEO of Mozilla has hardly any influence upon that. He runs a software company. He may employ a few homosexuals, that's about it. His donations are relatively meagre and Firefox doesn't censor content its' viewers access. Where's the backlash against negative practices perpetrated by a few that impact on huge swathes of the population? Companies conspiring with the USG (see PRISM), anti-consumer practices (Apple, Microsoft etc), companies that kill (tobacco, fast food, etc). It seems like we're stuck in a place where social issues that affect minorities result in visceral, emotional responses, whereas the bigger stuff is 'just business', like we're just bored of it. That bugs me. Perhaps it's just the attribution onto an individual.