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I'm not sure of that, because I'm not sure it is possible to generalize about postmodernism. While most postmodern theorists would agree on doing away with the
by carsongross 12y ago
I'm not sure of that, because I'm not sure it is possible to generalize about postmodernism. While most postmodern theorists would agree on doing away with the high-modern rejection of any classical, traditional or historical vernacular, there isn't a coherent positive direction they would recommend, and many post-modernisms would be as embarrassed by an earnestly traditional work as a high-modernist.
Perhaps I'm seeing what I'm looking for, but, in hipsterdom, I see an aggressive undercurrent of unabashed classicism and traditionalism, taken forward in meaning, but not necessarily in formalism, underlying a very shallow ironic shield that preserves just enough ambiguity to allow bailing out on full classicism when pressed by modernists and postmodernists.
It's a continuum, of course, but I would expect a postmodernist to make a logo with obviously absurd historical references, juxtaposed in a surprising manner, whereas a hipster would put the cool shit he or she likes today in a straight-forward reference to a historical style, letting the meaning supply the irony, rather than the form.