Its even more than that. Our cultural biases lead us to perceive the same traits (e.g. assertive) differently. Assertive males are perceived as confident ans po

Its even more than that. Our cultural biases lead us to perceive the same traits (e.g. assertive) differently. Assertive males are perceived as confident ans positively while assertive females are perceived as bitchty and negatively. http://www.forbes.com/sites/womensmedia/2012/09/04/gossipy-women-egocentric-men-and-the-power-of-perception-in-business-time-to-stop-the-madness/ http://www.forbes.com/sites/womensmedia/2012/09/04/gossipy-w...