1. They already had a chance to, and they didn't go far enough. Amazon's in a position where now they're playing catch-up, big time. That's a bad position for t

1. They already had a chance to, and they didn't go far enough. Amazon's in a position where now they're playing catch-up, big time. That's a bad position for the market leader to be in. 2. Do you even remember these controversies? They sure riled up consumers when they happened, especially the first one. Amazon fail: http://www.edrants.com/amazonfail-a-call-to-boycott-amazon/ http://www.edrants.com/amazonfail-a-call-to-boycott-amazon/ Orwell lawsuit: http://www.pcmag.com/article2/0,2817,2351087,00.asp http://www.pcmag.com/article2/0,2817,2351087,00.asp