I wrote the headline; I'm British. It's always a little awkward to pick a term here, as we don't usually like to refer to ourselves at all much. "Brits" was too

I wrote the headline; I'm British. It's always a little awkward to pick a term here, as we don't usually like to refer to ourselves at all much. "Brits" was too informal for this. UK citizens would have sounded a bit too Airstrip One. Britons has a nice newspaperly ring, but I agree with you that it is potentially a little corny, so I believe we only use it for this particular page. I also have to deal with the trickiness that the text has to simultaneously address UK people wanting to take action, and explain the action to curious people outside of the UK. For instance, the main action uses different language: https://act.eff.org/action/tell-britain-s-lords-don-t-let-the-snooper-s-charter-sneak-past-you https://act.eff.org/action/tell-britain-s-lords-don-t-let-th...