SEO is longer term, and you may never be able to regain the top spots. Google is becoming more and more biased towards Big Brands, coincidentally the same brand

SEO is longer term, and you may never be able to regain the top spots. Google is becoming more and more biased towards Big Brands, coincidentally the same brands that spend 8 figures a year on AdWords. Short term fixes can be selling on Amazon Marketplace (possible to escape warehouse lease, use Fulfillment by Amazon if cheaper?), eBay (yes, tons of people still use eBay) or Shopping.com (yes, people use this site) and other marketplaces. You'll still have to pay per sale or click to your site, but it will typically be much less than AdWords. If you are competing on price in a commodity market, you probably can't win. If you have a differential, valuable feature that isn't easily imitable, people may be willing to pay a premium.