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iTunes, Google Music, Soundcloud, Spotify, etc. are all competitors in this situation. YouTube is a LOT less than 99.9% of the music distribution market.
by hsod 12y ago
iTunes, Google Music, Soundcloud, Spotify, etc. are all competitors in this situation. YouTube is a LOT less than 99.9% of the music distribution market.
- bsder 12y agoAnd yet whenever any of the 15-30 year olds I know want a specific piece of music, they go straight to YouTube. I have yet to see anybody push "Buy" on any of those services "The average iTunes user spends ~$40 per year on the service" That matches my experience, and that's average. Presumably the in-app purchase whales are skewing that high; it's probably closer to $20. Between apps and video, that doesn't leave much for music. Almost all the money goes to Top 40 for that.
- smeyer 12y agoYou need to meet more 15-30 year olds. I'm part of that demographic, and many of my friends view Spotify as the first stop and Youtube as a backup if Spotify doesn't have the desired content
- jeffbr13 12y agoAnd some have all 320s, and a surprising number are buying mostly vinyl. But everyone uses YouTube to listen to tracks they don't own, aren't available to stream (many, for Spotify), or are vinyl-only. It's always the go-to for house parties. There's a lot of variety out there, but you're right, YouTube is the backstop.
- smeyer 12y agoYes, lots of people use YouTube. But bsder claimed that everyone in that demographic that they know goes "straight" to YouTube, and I was presenting the countering anecdote that I know loads of people in that demographic who use YouTube as the backstop, not the first stop. On the house party subject, my roommates and I in college through roughly weekly parties, ranging from a few people to several hundred people, and we defaulted to Spotify (but used lots of other things as well). We could have definitely been an outlier, though, as I agree lots of people default to YouTube there.
- e40 12y agoMy 14 yr old listens to music on youtube about 3 hours a day while doing homework (yes, he has 3 hours of homework, but that's another question). Very occasionally he'll listen to the music I have on my home server. Never any of the other free services. So, I'd agree with the GP, but the demo is much younger than 15-30.
- nhangen 12y agoWow, surprised to read that statistic. I spend that per month, and that's on a light month.
- hsod 12y agoAre you arguing that YouTube holds a monopoly over music distribution? Because if not I'm not sure what the point of this anecdote is.
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- preston4tw 12y agoOf those, YouTube has the lowest barrier to entry for users. I'd guess because of that low barrier to entry that YouTube serves the most music traffic, but I don't have any stats to back up that guess. YouTube is such a popular resource for music that someone has taken to making a Chrome extension based around playing music from YouTube. https://streamus.com/ https://streamus.com/ The creator mentioned when talking about the motivation behind this project that they've had issues with the gaps in the subscription based services (Spotify, Google Music, etc), whereas they've had good luck with finding music on YouTube. If I were a musician in this situation I'd definitely not want to pull my music from YouTube.
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- aidenn0 12y agoGoogle is trying to use it's monopoly on online video to gain a competitive advantage in the music streaming market; that seems sketchy.