You can't browse the site without being signed up; every time I hit it from a google image search the content I want to see is teased behind a registration wall

You can't browse the site without being signed up; every time I hit it from a google image search the content I want to see is teased behind a registration wall. Does that keep men out disproportionately? Probably not but it does hurt when you're trying to catch up on users and those users might be more skeptical consumers than your existing customers. How on earth do you convince someone to use your product if you won't let them use your product?