When he said 'turn into', I think he's asking why Geocities didn't evolve from 'static content to an anonymous audience' into 'dynamic content tailored to each

When he said 'turn into', I think he's asking why Geocities didn't evolve from 'static content to an anonymous audience' into 'dynamic content tailored to each individual users'. Geocities (Yahoo!), AOL, Xerox--the head of a long list of companies in the right place at the right time but lacking vision.