This article on Guy Kawasaki's blog talks about how word of mouth from normal everyday folks is worth more than trying to get high-profile people to talk about

This article on Guy Kawasaki's blog talks about how word of mouth from normal everyday folks is worth more than trying to get high-profile people to talk about you. http://blog.guykawasaki.com/2007/12/word-of-mouth-v.html http://blog.guykawasaki.com/2007/12/word-of-mouth-v.html Thinking that way would also push you in the right long-term direction. "How can I make a product worthy of being talked about?" vs "How am I going to get this in front of celebrities"