For individual apps and sites, you're right. Individuals with good taste can rival and sometimes outperform the larger companies. However, large companies like

For individual apps and sites, you're right. Individuals with good taste can rival and sometimes outperform the larger companies. However, large companies like Apple can deliver an entire suite of software to users that has high quality, consistent UX. This means consumers who aren't used to technology only have to learn a lot of things once. On the other hand, people who've grown up using Apple products already have an idea how to use new ones. Individuals and small organizations can create some amazing things but large corporations definitely have some intrinsic advantages, especially when it comes to larger projects.