> I'm sure Sapporo have pretty deep pockets, which the author rightly took advantage of, but that doesn't make it any less superficial. Seems a bit unfair as

> I'm sure Sapporo have pretty deep pockets, which the author rightly took advantage of, but that doesn't make it any less superficial. Seems a bit unfair as a comparison. He is talking about a simple trick to save time and money and you compare it to a different expensive mistake. The visual results may be the same, but it's not necessarily the case that he rightly took advantage of anyone.