4 ms·
> huge mega-corporations like Apple and Google have such an intrinsic advantage They really don't. All it takes is one designer with good taste, or a developer
by jallmann 12y ago
> huge mega-corporations like Apple and Google have such an intrinsic advantage
They really don't. All it takes is one designer with good taste, or a developer frustrated with the status quo. Sure, big companies have the resources to do a lot of in-house testing and iteration, but that does not suddenly create taste.
> easy to understand why they dominate the mobile space
The reason for the current duopoly in mobile OSes has less to do with pure UX, and more to do with successful jockeying for market position across a multitude of factors (yes, including UX). WebOS? Windows Phone? Both arguably had/have superior UX, but still lost in the market.
Anyway, the OS vendor is irrelevant in this context, notwithstanding app investment due to market position. One can have horrible app UX on iOS, or terrific app UX on Android -- and Android is really not that great overall, especially with older and/or lower-end devices.
Moreover, there are plenty of successful third-party apps, regardless of platform, most of which haven't invested millions and years into UX.
- paulhebert 12y agoFor individual apps and sites, you're right. Individuals with good taste can rival and sometimes outperform the larger companies. However, large companies like Apple can deliver an entire suite of software to users that has high quality, consistent UX. This means consumers who aren't used to technology only have to learn a lot of things once. On the other hand, people who've grown up using Apple products already have an idea how to use new ones. Individuals and small organizations can create some amazing things but large corporations definitely have some intrinsic advantages, especially when it comes to larger projects.