I struggle with this. On the one hand, direct mail is the bane of my daily existence. I get so many catalogs, flyers, etc. (mostly directed at previous owners,

I struggle with this. On the one hand, direct mail is the bane of my daily existence. I get so many catalogs, flyers, etc. (mostly directed at previous owners, or just random names), that my recycling bin just can't handle it. Yes, I am actively unsubscribing from these things, but it's a slow one-off process. On the other hand, between the Valpacs and the Red Plums, I do get occasional good things. A reminder that my sprinkler system needs to be winterized, or a card reminding me that my dogs are due for their vaccines. These things could be email-based, but a postcard is a great point of initial contact with a customer. As a developer I am excited to see if I can use this service to send out party invitations, birthday cards, etc. Combined with a database of people's addresses and birthdays, I could automatically send postcards to lots of people, whereas doing it manually would mean that I would constantly forget.