> Worse, people who still pay any attention to paper mail are likely to send you back a reply on paper or call you. Now you need a mail room, a data entry opera

> Worse, people who still pay any attention to paper mail are likely to send you back a reply on paper or call you. Now you need a mail room, a data entry operation, and a call center. I'm not all that happy about paper spam either, but this makes sense depending on your target demographic. If you're selling to seniors, for instance...