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Interesting that no-one has mentioned HTML5 yet. If everyone programmed web apps for this platform then "app neutrality" would not be an issue. Assuming the dev

• cheald 12y ago
  > Assuming the devices all implemented the spec consistently. That's an assumption big enough to drive a truck through. In my experience, every platform needs custom support or hacks to fix little annoyances, problems and incompatibilities. You end up with de facto per-platform support even though you're using common tech.