Wow, down-votes for calling out potential sexism? Anyway - yes, the reason I made that comment was that the female founder's attire seemed inconsistent with wh

Wow, down-votes for calling out potential sexism? Anyway - yes, the reason I made that comment was that the female founder's attire seemed inconsistent with what is generally considered to be business casual, which is what the other two male entrepreneurs in the picture are wearing. While it may be so that in her line of work her style of dressing is commonplace - for a professional article such as this, the authors could have done better in deliberately avoiding a picture like that. Just my 2c.