As many, many, many people have discovered - investing in startups has as great a risk of losing all your capital (actually, a much greater risk) than investing

As many, many, many people have discovered - investing in startups has as great a risk of losing all your capital (actually, a much greater risk) than investing in a bricks and mortar - the major difference is that there is also a much greater chance of huge returns. The reality is only 1 in 100 people are likely capable of building a great startup (in the PG sense of "Startup") that succeeds - but there is a huge part of the population that can build out a brick and mortar traditional company. To put things into perspective, On the App Store, about 3,000 of the 1mm or so apps are capable of supporting a developer in the United states with the Median US Income ($53,800/year).