3 ms·
It's hard to generalize one person's reaction as a rule. Getting a conversion rate of 10% is often good for a campaign, but remember: that means 90% said no. T
by sunir 17y ago
It's hard to generalize one person's reaction as a rule. Getting a conversion rate of 10% is often good for a campaign, but remember: that means 90% said no.
That being said, Don't burn your market! Don't be deceptive, because there are two conversion rates to worry about. The percent who said no and the percent who now hate you--and you can normally only track the one.
- josefresco 17y agoHow many people have MS, Apple and Google burned? I think as a percentage it's quite low but does Bill G or Steve J give a crap about the few who hate them? Just like meeting girls, the assholes usually win that battle and while 'taking the high ground' might mean you sleep better or have better karma, it also means you'll have to make due with a lot less (which for some is okay, we all have our threshold). It's a balance between being that asshole sales/marketing guy who lands the project/sale/client and the guy who actually cares about the customer and their needs after the sale.