Most small adverticers see it the opposite way. We don't want to pay you money to show the ads to someone that is not interested in our products anyway and neve

Most small adverticers see it the opposite way. We don't want to pay you money to show the ads to someone that is not interested in our products anyway and never will click the link. Or even worse, click the link just to support you, stealing money from us instead. There are always two sides to a coin.