>> Whatever data you measure on the 90% of your visitors that don't block GA can, most likely, be extrapolated to the remaining 10% as well. Agreed. I think w

>> Whatever data you measure on the 90% of your visitors that don't block GA can, most likely, be extrapolated to the remaining 10% as well. Agreed. I think we as tech people tend to assume everybody is as tech savy as we are - when in fact, it's not even close. Also, when you talk about an aging baby boomer population who didn't grow up with Facebook and Instagram, they could care less about being tracked.