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1. That's purely because of trust and reputation. Google is in the business of tracking people, Apple just wants to sell expensive hardware. 2. You might be ri

1. That's purely because of trust and reputation. Google is in the business of tracking people, Apple just wants to sell expensive hardware. 2. You might be right there, although I'm sure it'd be possible to disable it. Overall, I'd love it if they added this. I'm surprised however that Apple hasn't attempted (or perhaps they have) to buy Yelp - seems like it would make a lot of sense for them, especially as Yelp is fairly heavily integrated into iOS anyway.

mtmail 12y ago
Yelp has over 2500 full time employees and $3 billion market capitalization. http://finance.yahoo.com/q/pr?s=YELP+Profile http://finance.yahoo.com/q/pr?s=YELP+Profile
- kaolinite 12y ago
  Sure, it would definitely be a large acquisition but I feel it would work quite well with their efforts to improve Maps. It seems that they might becoming less timid, under Cook, to spend large amounts on companies.
- sanderjd 12y ago
  Huh, really didn't realize they had so many employees. What do most of them do? Surely that's not mostly engineering staff...
  - sosborn 12y ago
    Extor… uh, I mean, Sales.
  - coke12 12y ago
    They have a TON of salespeople. Only several hundred engineers last time I heard.
    - zaroth 12y ago
      I thought the latest news was that their R&D budget has absolutely exploded?
mfisher87 12y ago
Apple isn't in the business of tracking people? http://advertising.apple.com/ http://advertising.apple.com/
- kaolinite 12y ago
  iAd is such a low priority for them you wouldn't believe. From what I've heard it doesn't have basic features that other advertising networks have and it prioritises privacy pretty heavily. In fact, I suspect that reducing the market share of advertising networks that are less privacy concerned in favour of one they control was likely a major reason they launched it. Even if not, it hardly compares to the likes of Google, etc. http://www.iphonehacks.com/2014/02/apple-struggling-ad-sales-due-strict-privacy-settings.html http://www.iphonehacks.com/2014/02/apple-struggling-ad-sales...

mtmail 12y ago

Yelp has over 2500 full time employees and $3 billion market capitalization. http://finance.yahoo.com/q/pr?s=YELP+Profile http://finance.yahoo.com/q/pr?s=YELP+Profile

kaolinite 12y ago
Sure, it would definitely be a large acquisition but I feel it would work quite well with their efforts to improve Maps. It seems that they might becoming less timid, under Cook, to spend large amounts on companies.
sanderjd 12y ago
Huh, really didn't realize they had so many employees. What do most of them do? Surely that's not mostly engineering staff...
- sosborn 12y ago
  Extor… uh, I mean, Sales.
- coke12 12y ago
  They have a TON of salespeople. Only several hundred engineers last time I heard.
  - zaroth 12y ago
    I thought the latest news was that their R&D budget has absolutely exploded?

mfisher87 12y ago

Apple isn't in the business of tracking people? http://advertising.apple.com/ http://advertising.apple.com/

kaolinite 12y ago
iAd is such a low priority for them you wouldn't believe. From what I've heard it doesn't have basic features that other advertising networks have and it prioritises privacy pretty heavily. In fact, I suspect that reducing the market share of advertising networks that are less privacy concerned in favour of one they control was likely a major reason they launched it. Even if not, it hardly compares to the likes of Google, etc. http://www.iphonehacks.com/2014/02/apple-struggling-ad-sales-due-strict-privacy-settings.html http://www.iphonehacks.com/2014/02/apple-struggling-ad-sales...