I'll admit that he took this pretty far out of context. He only tossed the very leanest of bones to the business sense of the article and totally dropped the vi

I'll admit that he took this pretty far out of context. He only tossed the very leanest of bones to the business sense of the article and totally dropped the visceral reality of PR you invoke. Worse, once he deflated this ecosystem where this kind of writing can and does exist, he used that censored point of view to fuel a snarky diatribe against the practice as a whole. So, yeah, judgements made out of context hold less water. But Merlin's audience isn't sweatshop PR workers. It's techy blogreaders with too much time on their hands and a sense of humor. He's not offering this as criticism to NewsGator, but more wants to just burn it at the stake and point. If it were something more then I'd hope for more consideration of the actual audience and environment. As it stands it's a calling. By writing something that hyperbolically demonstrates his point, perhaps he just hopes to incrementally move the actual practice that direction.