I don't get the hostility against words like "bullshit" in formal pieces. Bullshit is a good word that many people understand. It means something. Properly used

I don't get the hostility against words like "bullshit" in formal pieces. Bullshit is a good word that many people understand. It means something. Properly used, it takes the place of a dozen shittier words. Social customer relationship management (CRM), social human resources management (HRM), social knowledge management (KM), social innovation management; collaborative customer service and support; social document management; and enhanced expertise discovery That sounds like a load of horse puckey to me. I don't like to think it's necessary to use overwrought nonsense like that to get attention. It's one thing --- a good thing --- to eliminate the passive voice. It's another to straightjacket everyone's communications strategy into Zappos PR-speak, or, worse still, to misunderstand why Zappos works and talk down to the audience as if they were (a) kindergartners or (b) people for whom the words "auto-followed on Twitter by a celebrity publicist" had as much meaning as "Customer Relations Management". It's not a good thing, either, to make "why Zappos works" into a complex issue. Zappos does a lot of things, but the core of what makes people like them is that they don't get the feeling that Zappos is a soulless bullshit company. It's a really simple step with enormous impact, and it works on virtually everybody. Secretly, even the people who use bullshit dislike it.