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That seems hard to believe. I did the same testing strategy with my Job applier software (http://fastjobapplier.weebly.com/ http://fastjobapplier.weebly.com/)

That seems hard to believe. I did the same testing strategy with my Job applier software (http://fastjobapplier.weebly.com/ http://fastjobapplier.weebly.com/) and first of all I only got around 30 ad clicks total, and no one filled out the form. (I was thoroughly disappointed.) Granted maybe I just suck at sales copy, or perhaps there just isn't demand out there for software that helps you apply for jobs. Still though, a 10%+ conversion rates seems too high. Do you find you're still getting a similar conversion rate now that you're actually selling the product?

utnick 17y ago
yea 10% seems pretty high, I think it might have to do with saying the 1st month is free and you can cancel any time. Therefore, the 10% rate isn't really a 10% sales rate but more of a 10% willing to try your demo. But 10% is still pretty good for that I think.
- dawie 17y ago
  I agree that 1st month free and cancel anytime might have something to do with it. If I do a test like this again, I will probably leave that out. I will have these terms in my live product though...
  - teej 17y ago
    The core issue isn't that you offer a month free, the issue is that your form doesn't measure purchase intent. You have no idea if 1% or 10% of your leads will convert into sales.
- dstorrs 17y ago
  Actually, I found it pretty believable that this percentage put their email in. I ran something similar...a SurveyMonkey questionnaire about the product, where the last question was "If you'd like to be notified when this launches, put your email here." 25-30% of those who finished the survey gave their email. This is ONLY email, of course, not actual signups. I'm expecting 90+% of those people will drop out once we actually email them.
dawie 17y ago
I am not selling the product yet. I will definately post about my conversion rate once I do.
- marcamillion 17y ago
  How long has it been since you started that AdWords campaign till now? How long did you tell those that signed up, it would take for you to get back to them? I, too, would love to see some more hard data. I have actually been thinking about doing this for some time now, but am hesitant about the quality of the feedback.
nfriedly 17y ago
> perhaps there just isn't demand out there for software that helps you apply for jobs. The problem might be that you're targeting an audience that by definition doesn't have much spare money to spend.
lp456 17y ago
Please dont take this the wrong way but this is a terrible idea in general. Essentially your selling a product that many people would liken to say spam. I dont think your issue is in the execution of the trial but in the product itself.

utnick 17y ago

yea 10% seems pretty high, I think it might have to do with saying the 1st month is free and you can cancel any time. Therefore, the 10% rate isn't really a 10% sales rate but more of a 10% willing to try your demo. But 10% is still pretty good for that I think.

dawie 17y ago
I agree that 1st month free and cancel anytime might have something to do with it. If I do a test like this again, I will probably leave that out. I will have these terms in my live product though...
- teej 17y ago
  The core issue isn't that you offer a month free, the issue is that your form doesn't measure purchase intent. You have no idea if 1% or 10% of your leads will convert into sales.
dstorrs 17y ago
Actually, I found it pretty believable that this percentage put their email in. I ran something similar...a SurveyMonkey questionnaire about the product, where the last question was "If you'd like to be notified when this launches, put your email here." 25-30% of those who finished the survey gave their email. This is ONLY email, of course, not actual signups. I'm expecting 90+% of those people will drop out once we actually email them.

dawie 17y ago

I am not selling the product yet. I will definately post about my conversion rate once I do.

marcamillion 17y ago
How long has it been since you started that AdWords campaign till now? How long did you tell those that signed up, it would take for you to get back to them? I, too, would love to see some more hard data. I have actually been thinking about doing this for some time now, but am hesitant about the quality of the feedback.

nfriedly 17y ago

> perhaps there just isn't demand out there for software that helps you apply for jobs. The problem might be that you're targeting an audience that by definition doesn't have much spare money to spend.

lp456 17y ago

Please dont take this the wrong way but this is a terrible idea in general. Essentially your selling a product that many people would liken to say spam. I dont think your issue is in the execution of the trial but in the product itself.