> unless they want to lose many low-end customers to "easier" clouds. I've never gotten the impression that AWS is interested in building a 'cloud' for those l

> unless they want to lose many low-end customers to "easier" clouds. I've never gotten the impression that AWS is interested in building a 'cloud' for those less technically inclined. Heroku and others fill that void, EC2 is where you move after Heroku doesn't fit the bill and before dedicated hardware does.