This reminds me of the $300 million button: http://www.uie.com/articles/three_hund_million_button http://www.uie.com/articles/three_hund_million_button They si

This reminds me of the $300 million button: http://www.uie.com/articles/three_hund_million_button http://www.uie.com/articles/three_hund_million_button They significantly increased their revenue by simply allowing customers to purchase without having to create account.